Appalachian Furnishings
To boost Appalachian Furnishings’ brand and mission, we created a comprehensive marketing strategy emphasizing their commitment to employing recovering addicts and crafting high-quality furniture. Our work included a full brand kit for consistent messaging, an animated logo, a compelling social media commercial, stock images, and platform-specific digital marketing graphics.
The Challenge
- Brand Consistency: A comprehensive brand kit was created to unify the brand image across all marketing.
- Storytelling: Produced a social media commercial to compellingly share the mission of supporting recovering addicts.
- Visual Assets: Developed original stock images and an animated logo to improve visual appeal and professionalism.
- Targeted Messaging: Marketing materials were tailored for specific digital platforms to maximize audience resonance.
Our Strategy
1
Marketing Analysis to measure their current marketing efforts
2
Marketing Strategy to elevate their current brand and mission
3
Video and Photography to tell their backstory
We produced a commercial for social media, designed to tell their story in an engaging way, and captured stock images to enhance their visual identity. Additionally, we developed digital marketing graphics tailored for various platforms to ensure their messaging resonated with potential customers and supporters.
Impact & Outcomes
By implementing a strategic and visually cohesive approach, Appalachian Furnishings was able to strengthen its brand identity and effectively communicate its mission. The commercial and digital marketing assets helped increase awareness and engagement, while the updated brand kit provided a strong foundation for future campaigns.
The combination of storytelling, high-quality visuals, and targeted marketing efforts not only drove interest in their furniture but also emphasized the deeper impact of their work—giving individuals a second chance through employment and craftsmanship.