Capitol Ford
Our strategy utilized Facebook marketing, Google advertising, and content creation to build buzz and brand awareness. Facebook focused on local engagement within a 50-mile radius using co-op-approved messaging. Google reinforced this with compelling ads, banners, and retargeting. A full-production commercial, aired digitally and traditionally, maximized grand opening exposure. This was supported by a complete creative rebrand, including a brand kit, professional ad copy, and high-quality visuals for future co-op-compliant marketing.
The Challenge
- Targeted Digital Marketing: Used co-op approved Facebook ads within a 50-mile radius.
- Integrated Multi-Channel Strategy: Coordinated Google ads, banners, and retargeting with Facebook for consistent, maximum exposure.
- High-Impact Launch: Ran a full-production commercial digitally and traditionally.
- Compliance & Readiness: Completed a full creative rebrand with a detailed brand kit and professional assets for co-op compliance and scalability.
Our Strategy
1
Video and Photography to maximize engagement visually
2
Digital Advertising to maximize reach and conversions
3
Social Media Management to maintain their online presence
4
Traditional Media through various methods for promotion
Impact & Outcomes
The integrated campaign, utilizing digital, social, and traditional media, successfully maximized reach, awareness, website traffic, and qualified leads, with a complete rebrand establishing a strong, compliant foundation for long-term growth.
In the numbers
20,000+
Website clicks generated from Google Ads in under 90 days.
98%
Full video completion rate achieved across all platforms through precise targeting and strong creative.
2,000
Lead conversions captured through calls and form submissions.