City of Hinton
We began working with the City of Hinton at the beginning of 2022 and were excited to help reshape the image of this beautiful train-centered small town in West Virginia. While we created monthly advertisements and kept up social media accounts throughout the year, one of the largest campaigns we were able to run involved Railroad Days, Hinton’s biggest event of the year.
The Challenge
Our approach involved creating awareness of the city for months beforehand by creating videos and photos of other great events they had going throughout the summer. We created social media campaigns, posters, a detailed press kit, a walking map brochure, and much more showcasing the great time the attendees had!
Our Strategy
1
Planned and managed ongoing social campaigns to build awareness and drive engagement throughout the year.
2
Created authentic visual content that highlighted events, people, and the energy of Hinton.
3
Designed posters, brochures, and a walking map to enhance the visitor experience.
4
Executed digital, streaming TV, and traditional ads to reach new audiences across the region.
Impact & Outcomes
The festival itself saw record attendance with thousands of visitors lining the small downtown streets.
It sure was a sight to see for everyone involved, and the City of Hinton had never looked so alive.
In the numbers
154,000+
Households reached through digital, social, and streaming campaigns in a single month.
97,000+
People reached organically on Facebook through strategic content and campaign execution.
25,000
Viewers who watched the full 30-second YouTube commercial.