Cramer Security & Investigations
Cramer Security is a professional security services company offering a wide range of solutions—from staffed security and event protection to advanced technologies and mobile security units. Go Duck Media has partnered with Cramer Security for several years, supporting both their growth and evolving service offerings through consistent, strategic digital marketing.
From the start, this partnership has required balancing two very different objectives: recruiting qualified employees and marketing specialized security services to distinct audiences.
The Challenge
Cramer Security operates in a highly niche market, with each service appealing to a different type of client.
Key challenges included:
- Recruiting quality security guards in a competitive hiring market
- Marketing multiple services, each with a unique target audience
- Explaining complex or unfamiliar security solutions in a clear, accessible way
Maintaining consistent brand messaging across recruitment and sales efforts
Our Strategy
1
Website development to establish a clear, professional digital foundation
2
Monthly social media management to maintain consistent visibility
3
Daily recruitment ads designed to attract dependable, qualified security guards
4
Targeted digital advertising for individual services and industries
5
Email campaigns highlighting Cramer Security’s full range of offerings
6
Explainer videos that clearly communicate how each service works and who it’s for
Impact & Outcomes
In just one year, Go Duck Media delivered significant, measurable results across both recruitment and service-based campaigns.
In the numbers
23,000
Targeted impressions
1,000
Website visits from qualified users
61
Conversions directly attributed to Google Ads