Element MDS
Element MDS is a drug disposal company committed to keeping harmful substances out of neighborhoods and out of the hands of children or unauthorized users. Their one-use disposal container provides a safe, simple, and responsible solution for disposing of unused or expired medications.
By offering an easy and compliant way to eliminate leftover medications, Element MDS helps reduce the risk of misuse, accidental ingestion, and diversion—protecting families and communities.
The Challenge
Element MDS was not focused on individual, one-off consumer sales. Their primary objective was to:
- Position Element MDS as a bulk purchasing solution
- Reach decision-makers at hospices, hospitals, attorney general offices, and government agencies
- Generate awareness and qualified interest on a very limited advertising budget
They needed to clearly communicate both what Element MDS is and why proactive medication disposal matters—quickly and effectively.
Our Strategy
1
Targeted digital advertising aimed at healthcare and government decision-makers
2
Attention-grabbing graphics to immediately communicate purpose and value
3
Explainer videos clearly showing how Element MDS works and the problem it solves
4
Social media management to reinforce trust and consistency across platforms
Rather than pushing single-product purchases, our creative focused on community impact, prevention, and large-scale use, aligning with Element MDS’s mission and sales goals.
Impact & Outcomes
In just six months, with a total ad spend of $2,370, Element MDS saw strong, measurable results:
In the numbers
4,000
Website clicks from highly targeted audiences
100,000
Impressions, all served to people within their defined target market
Every dollar was intentionally spent to reach organizations capable of making bulk purchasing decisions, not just casual consumers.