Fright Nights WV
West Virginia’s Fright Nights Haunted Attraction is Southern WV’s premier haunted experience—and one of the most anticipated fall events in the region. Featuring six immersive haunt experiences, a monster midway with games, food, and a bar, Fright Nights WV delivers a full-scale Halloween destination that draws thrill-seekers from across the state.
Go Duck Media partnered with Fright Nights WV for two consecutive fall seasons to help promote their biggest event of the year and drive measurable ticket sales through strategic digital advertising.
The Challenge
Fright Nights WV needed advertising that could:
- Capture the thrill and scale of the attraction
- Reach the right audience of Halloween and haunted attraction fans
- Convert excitement into real ticket sales, not just impressions
With a limited seasonal window and high competition for attention during the Halloween season, every ad had to count.
Our Strategy
1
High-impact video ads and reels designed to evoke fear, excitement, and curiosity
2
Behind-the-scenes content showcasing the effort, craftsmanship, and creativity behind the attraction
3
Strategic audience targeting to reach Halloween fans most likely to attend
4
Clear calls-to-action driving viewers directly to ticket purchases
In 2024, we produced multiple videos and reels that collectively generated over 10,000 views, helping build momentum and brand recognition ahead of the season.
In just six weeks, we also created a behind-the-scenes feature video highlighting the magic and work that goes into producing an attraction of this scale, along with supporting graphics and ads that set clear expectations for the Fright Nights experience.
Impact & Outcomes
By combining compelling creative with intentional targeting, Go Duck Media helped turn seasonal hype into real revenue.
In the numbers
500+
Tickets were purchased directly from Go Duck ad links
41,000
Highly targeted Halloween fans saw ads
Biggest Year Ever!
2025 marked Fright Nights WV’s biggest year ever