Ideal Pool and Spa
Using a strategic mixed media approach, we developed a comprehensive marketing plan to increase engagement and drive sales for Ideal Pool & Spa. By maintaining consistency across all channels—organic social media, digital ads, and traditional media—we ensured maximum brand exposure and audience retention.
The Challenge
- Difficulty in Reaching Diverse Demographics: Prior to the combined strategy, the client struggled to engage non-digital consumers, limiting the campaign’s overall reach.
- Brand Recognition in a Saturated Market: Establishing the business as the top industry brand required a robust, multi-platform approach to overcome market noise and competition.
- Inconsistent Conversion Funnel Performance: Single-channel efforts yielded inconsistent engagement and a low ratio of leads converting into paying customers.
- Maximizing Local Resonance and Trust: Relying solely on digital advertising hindered the ability to reinforce local presence and build the community trust essential for achieving record sales.
Our Strategy
1
Social Media Management for local engagement
2
Digital Advertising to maximize their reach and conversions
3
Video and Photography to showcase their various pool and spa products
4
Creation of Branded Materials for promotions, social media, and more
Our method of combining digital and traditional media ensured Ideal Pool & Spa reached the right people at the right time. The highly researched targeting strategies allowed us to maximize engagement, drive consistent website traffic, and convert leads into paying customers.
Impact & Outcomes
Without any ad spend, GameChangers experienced dramatic organic growth across their platforms.
Compared to the year before partnering with Go Duck Media, GameChangers saw:
In the numbers
1.98 M
Ad impressions delivered across Google Search, Display, and YouTube campaigns.
481,000
Total interactions generated from paid advertising efforts.
19,100
Website clicks driven directly from Google Ads.