SecureStore
SecureStore is a growing chain of clean, secure, and climate-controlled storage facilities serving customers across West Virginia, Virginia, and Florida. With multiple locations and a diverse customer base, SecureStore needed a digital strategy that could drive consistent demand while supporting individual store performance.
Go Duck Media partnered with SecureStore to focus on six core locations, using targeted digital advertising and SEO improvements to connect with customers at key moments in their lives.
The Challenge
Self-storage is rarely an impulse purchase—it’s driven by life changes.
SecureStore needed to:
- Reach customers during moments like moving, graduating, marriage, downsizing, or relocation
- Ensure each location was accurately represented on Google and easy to find
- Drive not just traffic, but unit rentals and phone inquiries
- Track performance across multiple locations without wasting ad spend
Our Strategy
1
SEO cleanup and optimization to ensure SecureStore locations appeared accurately in Google Business listings and local search results
2
Location-based digital ad campaigns tailored to each facility
3
Messaging designed around life transitions, targeting users actively searching for storage solutions
4
Continuous ad refinement to prioritize conversions, not just impressions
By focusing on people already in the decision-making phase, we ensured ad dollars were spent reaching customers actively looking for storage units.
Impact & Outcomes
Over the course of one year, Go Duck Media delivered measurable, high-impact results across SecureStore’s core locations:
In the numbers
6,000+
Website clicks from high-intent users
70,000+
Targeted impressions across locations
1,000+
Phone calls driven by digital campaigns
620
Storage units rented directly from ads